We create and conduct attitudinal research for clients, interpreting the results and recommending courses of action in response to the findings.

Research

• Surveys (phone and print)
• Focus groups (both-in person and conference call)
• Interviews (phone and in-person)
• Analysis of findings
• Reporting results

Strategic Planning

Using research results and decades of hands-on business world experience, we provide specialized, responsive planning to:

• Publishers
• Broadcasters
• Retail companies
• Not-for-profits
• Other businesses trying to effectively reach the Christian or general market.

Implementation

Once the results have been analyzed, issues defined and response confirmed by the client, we build and implement responsive, cost effective:

• Marketing solutions
• Media campaigns
• Creative solutions to marketing challenges
• Unique sales, marketing, promotion, advertising/and public relations strategies and programs.